Context With over 120 retail units and a sales area of 52,000 square metres, the Centrum Galerie Dresden is one of the largest inner-city shopping centres in Germany. The architectural design of Peter Kulka integrates the characteristic sculptur- ed aluminium honeycomb of the original department store of 1978 into the new facade. The aim is for the signage system to blend into the unique architecture whilst at the same time satisfying all functional requirements.
Information bearers The typology of the information elements comprises signs positioned on columns, suspended from ceilings and located flat upon walls or protruding. Along the mall are sign columns at the access and departure points of esca- lators and lifts, positioned parallel to the direction of movement. They combine an overview of the building with directions for the various floors. With regard to cus- tomer satisfaction, a cross-generational and internation- ally comprehensible pictogram system was developed.
Conceptual design Taking a reference from the refracted form of the honey- comb on the exterior facade and the restrained black and white colour scheme of the architecture; monochrome, faceted information bearers with backlit lettering were de- signed. The black background contrasts with the light information, with its blurred contours reminiscent of neon advertising. They form a visual unit with the selected font and the pictogram system.
Client Multi Veste Dresden GmbH
Architecture Peter Kulka Architektur Dresden GmbH
Planning period 2008–2009
Scope of services Conceptual design, design, project management (schedule and cost planning), approval process, practical planning, production supervision, site management
Scope of realisation Overviews, signposts, destination confirmations, pictogram system